The Symanto Gaming solution is designed to assist companies in understanding the players of their games.
Companies stand to gain in-depth analysis of the motivation and emotions of players for their brand and games, how to penetrate a new market or expand your share of the market, what players are currently talking about as well as how they stack up against their competitors.
The flagship tracker for gamer conversations on social networks to understand the entire market.
GAMING TOPIC PULSE
We track new and most discussed game and gaming topic to understand what are gamers’ excitement and frustrations.
Games, graphics, characters, devices, price... We screen most relevant social media channels to keep track of gamers’ opinions.
Based on gamers’ opinions and psychological traits, we divide the market into actionable segments.
Gamer psycholinguistic profiling tailored for your game with unprecedented insights.
TOPICS OF DISCUSSION
We tailor the dictionary for you to discover the most nuanced emotions around your game, may it be the feature of your newest release or the buzz around your yet to be released game.
MOTIVATION & BARRIERS
Through our psycholinguistic analysis, we understand what motivates your gamers to stay in the game, why they decide to turn their back on it, and who are the opinion leaders.
We segment your gamers by their very distinct psychological characteristics and opinions, so your go-to-market and product development will be fueled with instantly actionable insights.
Competitor benchmarking through the eyes of the gamers
With real-time analysis of gamers’ opinions towards your competitor, you will keep a close eye on their performance - a successful marketing action or their latest glitch.
LEARN FROM FAILURE
Failure is the best teacher, especially the failure of your competitors. Understand what players don’t like about the competitor’s game so you will score better.
We put you and your competitor side by side so you get the most direct comparison in every aspect: from the share of voice over feature affinity to gamer personality differences.
Below you will find a sample of the live tracking, feature discover and psychographics that makes Symanto your personal assistant to get to know your audience.
TIP: Try clicking on the bubble chart to explore features related to the ones you select.
Symanto Gaming Tracker has provided us the deepest possible understanding of the PC players in Germany, allowing Voidu to enter the market by planning and executing marketing activities from a consumer-centric approach